About me

I'm a systems builder with over 14 years of work at the intersection of product, engineering, and business. Much of this has gone into quantifying customer experience (CX) at scale, and into automation. At Amazon Prime Video, I developed proprietary CX instrumentation to track and improve users' streaming experience, and led the transformation of the content supply chain from manual to fully autonomous.

My work led me to think deeply about machine cognition in relation to human cognition. I'm now building Alfred, a user-owned identity and context layer for the agent-first internet.

Career

1. Amazon

   Led 20+ products from vision to launch. Improved streaming quality by 700bps.

2. Cowrks

   Developed CX research and instrumentation capabilities.

3. Kalaari Capital

   Seed investments.

4. Mu Sigma

   Data analytics.

5. UGE

   Led growth and market entry across Asia Pacific.

6. Forbes Marshall

   Mechanical Engineer.